Amazon announced today that Nielson BookScan is now available to authors who use Amazon's Author Central. You can read the full article HERE.

This is a marketing boon to authors because up until now they had to wait until they got their quarterly statement from their publisher to see how many books they had sold, and the data was often out-of-date. Now with this new tool, authors can see where they are selling to focus their marketing efforts.

When you sign up at Author Central it will ask for your books so that you can "claim" them, and to add additional books just click on one that is already on your list. Data on new books takes about 5-days to get into your account.


by Bonnie S. Calhoun